I have had power meters on my geysers for three years. I tried every thing.
Here's the lesson :-
Turning it one for 2-3 hours ( better if it's just before you need it) and then off saves a **** load of electricity.
Our current timer pattern
3-5pm :- super hot for kids bath. In summer , the water is still hot the next morning.
In winter :- 40 mins 5-5:40am to boost it. Sometimes I don't do it to see what the wife says, she doesn't complain, but anyway it's boosted.
This uses about 5-6kwh a day. Leaving it on whole day (even when we not there using it) - 9-12kwh . They geyser is A+, I still have a blanket on it and all pipes insulated too.
If my heat pump was working properly, it only used about 4-5kwh a day to keep the water hot. It was configured to turn on at peak of day and run until night.
My geysers and heat pump managed by home automation rules, so they do it all automatically and also never turn on when house is in vacation mode
I really need to get someone to check my heat pump again. Ironically it got fscked up in its behaviour a few weeks after a qualified ITS plumber serviced it.