Link.Broadcasters have been ordered to stop their cameras zooming in on "hot women" in the crowd at football matches, Fifa's diversity boss says.
Federico Addiechi said football's world governing body needed to help tackle sexism at the World Cup.
"We've done it with individual broadcasters. We've done it with our host broadcast services," he said.
Anti-discrimination group Fare Network says sexism has been the biggest problem at Russia 2018.
It has been monitoring games and says it has "documented more than 30 cases".
Asked if the crackdown on cutaways of female fans would become official Fifa policy, Addiechi said: "This is one of the activities we definitely will have in future - it's a normal evolution."
He said it was not yet a "proactive campaign" but said Fifa would "take action against things that are wrong".