iBurst’s new R49-00 for 40 MB deal will be subject to a R99-00 activation fee.
The new deal has received mixed reviews with some critics stating that 40MB is far too little and others hailing the package as a good way to introduce newbies to the Internet.
The reasoning seems to be lower the barriers to entry and once the subscriber is hooked introduce them to more substantial services.
Whilst iBurst has cottoned on to a good idea they may be shooting themselves in the foot by insisting that users who take up their R49-00 deal pay a R99-00 activation fee.
The activation fee sets up a barrier to entry that detracts from the value of a low entry product and may cause these users to look elsewhere.