A recent advertisement depicting a seriously hurt man fighting over a Playstation 3 gaming console was deemed too violent for public consumption.
The Musica Playstation 3 advertisement depicts a man with a black eye, scratches, stitches and stab wounds. The words: “STOCKS ARE LIMITED. THINGS COULD GET UGLY” appear at the top of the advertisement.
Philippa Judith Maartens complained to the Advertising Standards Authority of South Africa (ASA), saying that the advertisement is irresponsible and offensive as it encourages crime and violence.
New Clicks Holdings Limited, trading as Musica, said that they will not use this advertisement again in future.
This agreement was accepted by the Advertising Standards Authority of South Africa, with the agreement that it is withdrawn with immediate effect.