Networked broadband households to reach 160m in 2010
This growth will be fuelled in large part by broadband service providers who are beginning to push combined modem/networking solutions known as residential gateways (RGWs) into the homes of new broadband subscribers.
The number of network-connected devices is to grow from 108m in 2004 to just under 1bn by 2010, growing from an average of approximately three networked devices per household in 2004 to approximately six devices by 2010.
‘While global broadband adoption continues to grow at a rapid pace, home network adoption has been held back due to a combination of poor consumer familiarity with the technology and a lack of technology push on the part of vendors, governments, and service providers,’ said Michael Greeson, co-founder and President of The Diffusion Group.
Despite the relatively tepid pace of global network adoption, home network penetration is nonetheless expected to reach millions of homes in Asia, Europe, and North America via service provider ‘push’ strategies. As Greeson noted, ‘Broadband service providers are now looking ‘beyond the modem’ for new sources of revenue, and home networks are a key part of their strategy to dominate emerging digital home control points and thus locking revenue and profits. This especially holds true for select European and Asian consumer broadband markets.’
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