Technology24.05.2007

First social networking platform for cellphones launches in SA

Another benefit according to mobimii (pronounced mobi-me) is the unlimited free content that users have access to.

Subscription to the site is free thereby combating the premium rates of current cellphone content. So whilst the subscriber would usually pay around R5-00 for a wallpaper or R15 for a ringtone with mobimii the only cost they have to worry about are their network data charges.

Typical user generated content that can be shared include videos, music, ringtones, wallpapers, screensavers and instant messaging chat. “Sharing becomes easier when it goes mobile”, argues mobimii’s CEO, Simon Leps, “mobimii ensures that web and mobile become interchangeable components in the everyday life of users, ensuring they stay connected to their social network at all times”.

South Africans have proven to be willing to embrace the concept of online social networking and content sharing, especially if there is a cost benefit to the consumer.

But only time and consumer discretion will tell if a social networking application will sink or swim. This is what makes Web 2.0 applications and sites so risky for commercial enterprises and so ideal for individuals wanting to start up in their garage.

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