What’s Next — Ernst Fonternel on how MTN South Africa puts customers first

In this What’s Next with Aki Anastasiou interview, Ernst Fonternel discusses the importance of putting customers first.

Fonternel is MTN South Africa’s Chief Consumer Officer and boasts over 20 years of experience in the telecommunications industry.

During this time, he has worked in many important roles – including as Senior Manager at MTN Group, Chief Marketing Officer at MTN Zambia, and Chief Marketing Officer at MTN Uganda.

He also worked as the Chief Commercial Officer at Cell C for over three years.

Thanks to these roles, Fonternel has built a wide skillset and incredible experience, which he now leverages in his current position.

Fonternel’s core competencies include business and people management, project management, and digital sales and marketing strategies.

The interview

In this What’s Next interview, Fonternel explains why it is important for MTN to put its customers first and how it achieves this through its world-class mobile services.

He reveals how MTN is also leveraging chatbots to improve customer experience, and using AI to create personalised mobile plans.

Fonternel then explains how customers can take advantage of customisable MTN mobile plans, before discussing how MTN uses data-driven technologies to ensure optimal network performance.

He concludes the interview by explaining how MTN is addressing inequality and helping underserved South Africans access the connectivity they need to thrive.

Watch the full interview with Ernst Fonternel below.