The boss is back
Effective Measure has released its website traffic statistics for February 2015, with News24 reclaiming its spot as South Africa’s biggest website.
News24 was followed by Gumtree, with Times Live coming in third.
Effective Measure is the official traffic measurement partner of the IAB South Africa (formerly DMMA), and provides accurate traffic and demographics statistics for South Africa’s top websites.
According to the Effective Measure stats, News24 attracted 5,390,167 South African browsers during February.
Gumtree attracted 4,099,431 unique local browsers, followed by Times Live with 2,387,577.
The table below shows the the largest IAB SA affiliated websites in South Africa. It should be noted that large websites which are not registered with the IAB SA, like BidorBuy and the local banks, are not included.
It should further be kept in mind that these statistics are for South African visitors only, and all international traffic is therefore excluded.
| Website | Unique browsers | Page views |
| news24.com | 5 390 167 | 71 031 137 |
| gumtree.co.za | 4 099 431 | 153 439 290 |
| timeslive.co.za | 2 387 577 | 12 875 128 |
| msn.com | 2 035 993 | 32 961 930 |
| fin24.com | 1 843 069 | 9 012 131 |
| Careers24.com | 1 688 750 | 24 235 218 |
| iol.co.za | 1 613 963 | 15 399 223 |
| netwerk24.com | 1 443 202 | 10 517 913 |
| ewn.co.za | 1 413 403 | 6 402 910 |
| channel24.co.za | 1 281 696 | 6 032 804 |
| dstv.com | 1 270 752 | 9 703 278 |
| sport24.co.za | 1 234 937 | 11 303 616 |
| mg.co.za | 1 211 437 | 5 678 636 |
| autotrader.co.za | 1 098 827 | 34 267 085 |
| mybroadband.co.za | 1 052 080 | 5 293 803 |
| pnet.co.za | 988 996 | 17 551 162 |
| sowetanlive.co.za | 985 040 | 13 098 690 |
| za.yahoo.com | 938 765 | 8 370 171 |
| soccerladuma.co.za | 923 843 | 27 687 974 |
| enca.com | 880 841 | 3 360 168 |
Top websites visited by South Africans
Effective Measure’s website traffic statistics are accurate because of its tracking system.
All IAB affiliated websites load tracking code in their websites, which makes accurate traffic measurements possible.
Alexa, in comparison, uses panel-based data from its toolbar users to rank websites based on traffic. This is not as accurate as Effective Measure’s cookie-based tracking.
Alexa does, however, provide a rough overview of the most popular websites visited by South African Internet users over the past 30 days.
| Alexa South African ranking | Website |
| 1 | Google.com |
| 2 | Google.co.za |
| 3 | Facebook.com |
| 4 | Youtube.com |
| 5 | Yahoo.com |
| 6 | Linkedin.com |
| 7 | Gumtree.co.za |
| 8 | Twitter.com |
| 9 | Wikipedia.org |
| 10 | Amazon.com |
| 11 | News24.com |
| 12 | Junkmail.co.za |
| 13 | Fnb.co.za |
| 14 | Olx.co.za |
| 15 | Jobmail.co.za |
| 16 | Blogspot.com |
| 17 | Ask.com |
| 18 | Standardbank.co.za |
| 19 | Pinterest.com |
| 20 | Mybroadband.co.za |
| 21 | Iol.co.za |
| 22 | Property24.com |
| 23 | Live.com |
| 24 | Absa.co.za |
| 25 | Bidorbuy.co.za |
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