Hardware13.05.2008

Dell to slash power consumption

Dell today announced plans to reduce the energy consumption of its products by 25% by 2010 relative to today's models. This will make them as much as 50% more efficient than 2005 models.

Dell plans to achieve its energy-efficiency goals by continuing to integrate Energy Smart technologies, including circuit designs, fans and power management features. The company is also working closely with its supplier base to further develop and deliver energy-efficient components, including chip sets, power supplies and memory.

"Our customers are inspiring us to address the environmental challenges facing our planet," said Albert Esser, vice president of power and infrastructure solutions, Dell Product Group. "We've listened to them and are designing next-generation technologies that dramatically reduce energy consumption, drive meaningful cost savings and help achieve a low-carbon economy. It's the right thing for our business, our customers and shared environment."

Based on worldwide unit sales beginning in 2005 with power-management features enabled, Dell estimates that its OptiPlex desktop systems alone have helped customers save more than $2.4 billion and avoid approximately 23 million tons of CO2.

But Dell is not only planning to reduce the carbon footprint of its PCs, it is also reducing the impact of its operations.

On World Environment Day last year, the company announced it would partner with the ReGeneration – people of all ages who care about the environment – to become the "greenest" technology company on the planet. The company has since pledged to become the first in its industry to neutralise the carbon impact of worldwide operations by the end of 2008.

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