New Apple store for JHB
Apple Mac reseller Digicape is to open its flagship Johannesburg store this weekend. The store, to be opened on Saturday, will be at The Wedge shopping complex in Rivonia road.
Digicape marketing director Robin Olivier is upbeat about business growth: "No-one in South Africa sells more Apple computers than we do – there’s good reason for this and we believe it’s time to cement this position."
"The number of new Apple users in the South African market is increasing dramatically. Go into any internet cafe, wireless hotspot or airport lounge and you’ll see Apple laptops everywhere now. The market is catching up with the rest of the world and this will snowball," says Olivier.
Olivier believes that customer service and staff expertise are the two primary reasons Digicape has cornered the market.
"We believe in building enduring relationships with our clients through excellent service and good advice – we look at their needs and tailor the best technology solutions for them."
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