MTNLoaded Provides Access to a Range of Services
Currently prepaid and postpaid MTN subscribers can surf the Internet using WAP-enabled handsets over GPRS and also via Interactive Voice Response (IVR) or SMS.
The move to 3G means that subscribers will now be able to access these value-added services from the portal in a seamless manner, everywhere they go.
Santie Botha, Executive Director of Marketing at MTN Group, stated that, “The commercial launch of MTN’s 3G network enables MTN to extend its leadership in the portal space and expand the range of services MTN offers customers in an information-hungry, competitive environment.”
MTNLoaded services have been organized by lifestyle as opposed to technology with the categories appealing to the interests of subscribers with Music, Sport, Games, Entertainment, Love & Life and Naughty & Fun forming the available selection.
New content on the portal includes free movie trailers, fashion downloads, access to Universal Music true tones, enhanced 3D games and live traffic video streaming.
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