Technology3.04.2006

US search engine has new adverts

Paid ads for businesses will hover above their locations on the map in response to specific search requests, such as where to find a French restaurant in San Francisco, a hotel in London, or a movie theatre in Toronto.

Clicking a computer cursor on a balloon reveals details about the business and perhaps an image or a link to its website.

The "Adwords" feature is available for advertisers in Britain, Canada and the United States, Google said in a written release.

"Businesses can promote location-based products and services to users at the precise moment when they seek local information," according to Google.

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