Yahoo aids techno-challenged
The Yahoo Tech website at tech.yahoo.com features technology advice for "moms, boomers, or working guys" in 19 categories including mobile telephones, digital cameras, computers and MP3 players.
The site invites users to submit a pitch to be chosen for a "tech makeover" on a reality television show by the Hollywood producer of "Who Wants to be a Millionaire".
To access the site, visitors must be registered Yahoo members. Registration is free of charge.
The website was crafted for "those without deep understanding of technology and gadgets," according to the Sunnyvale, California, company.
"Personal technology has become essential to our daily lives, but the growing number of product choices often confuses and overwhelms most consumers," Lloyd Braun, head of Yahoo’s media group, said in a release.
"We created Yahoo Tech to make life a little less complicated for our users."
Site features included product reviews and ratings as well as tools to compare prices and shop for items.
Yahoo Tech was taking on the Digital Lifestyle site hosted by its Sunnyvale neighbor America Online and the MSN Tech and Gadget site run by Microsoft Corp. in the state of Washington.
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