Acer SA passes HP
Figures from research house IDC show that Acer’s sales grew 48% year on year to give it a market share of 23% for the second quarter of this year.
Acer also moved up to third place in the combined notebook and PC market with year-on-year growth of 53%, to corner a market share of 10%.
Acer SA country manager David Drummond says the steady growth justifies its strategy of using a distribution channel, and validates its continued investment in the South African market.
“We’ve invested heavily in building our brand in SA, marketing our products and backing them up with strong support, which has translated into robust growth.”
Acer used to sell its products directly to some clients, but switched to a completely indirect business model five years ago.
That allowed it to focus on channel development, marketing, support and customer service but left the configuration, installation, sales and logistics to business partners with the expertise and economies of scale to do it better, Drummond says.
Acer SA has had strong growth in market share since it moved to that model. It uses distributors Axiz and Tarsus, and Incredible Connection stores, Drummond says.
Globally, Acer ranks in the top five PC vendors.
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