Brits go blogging, bigtime
And more than half of the online population has downloaded music, the survey said – although worryingly for record companies, many of those have not paid for it, preferring illegal file-sharing music websites.
The study, by the Harris polling institute along with the Guardian newspaper’s online version, coined a new term – "Digi Joe Public" – for the average person who has rocketed ahead on the information highway.
Overall, more than two thirds of the British population has tried some kind of digital activity, said the Digi:Nation survey, which noted that more than a quarter had created their own website or blog.
Nearly four in 10 have read a blog, while nearly three quarters have downloaded music and almost a quarter have downloaded at least one movie, it said.
The music industry has made huge efforts in recent years to clamp down on illegal downloading, notably forcing leading website Napster to go legal.
But according to the survey there is still some way to go: half of all those questioned said they do not pay for music, while only 35 percent believe that downloading or sharing pirated tracks for nothing is wrong.
The survey of 2,012 adults was carried out from May 2-22.
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