Cellular providers ready for war
CellC has recently announced that they will not charge a porting fee to customers who wish to move to the Cell C network. This is however not unique to CellC, with both Vodacom and MTN indicating that they will not charge customers porting fees when migrating to their network. All three cellular providers are confident that they will be net recipients of customers because of MMP, with Virgin Mobile saying, “We can’t wait”.
‘We can’t wait’ is interestingly enough also the term used by MTN to describe their enthusiasm and confidence that they will gain customers, pointing to their research into the issue.
Vodacom , who has recently launched a low cost contract option to consumers, merely said that they are looking forward to the introduction of MNP. They did however allude to the fact that they have big plans to lure customers their way.
CellC has already launched an aggressive advertising campaign trying to steal customers from the other providers, but with all three operators likely to spend millions on innovative advertising it may not be enough to convince customers to jump ship.
Will MNP be the magic bullet that will spark a true cellular price war? Not likely, but it will definitely encourage more direct competition which will benefit consumers.
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