Top SA websites
According to the latest OPA stats, News24 remains the most popular local website with 1,319,765 unique monthly browsers. IOL came in second with 1,294,293 unique visitors and MWeb third with 777,696.
The rest of the top 10 is completed by the Mail & Guardian, iAfrica, Health24, Tonight.co.za, Ananzi and Fin24.
Local Only
For local only visitors, News24 is still tops with 638,438 unique monthly visitors, over taking the previous leader MWeb which had an average of 614,938 local browsers over the last three months.
Other websites attracting a great deal of local visitors include IOL, Ananzi, Fin24, iAfrica, Who’s Who, CareerJunction and Health 24.
Objective measurements
Unfortunately not all local websites are represented by the OPA. Luckily there are other objective ways to compare local websites, like the international Alexa traffic-measurement service.
According to the Alexa Stats ( http://www.alexa.com/site/ds/top_sites?cc=ZA&ts_mode=country&lang=none ) News24, MWeb and IOL are listed as the three most popular local websites which corresponds with OPA’s listing.
Alexa shows that the ten most popular local websites are News24, MWeb, IOL, Standard Bank, ABSA, ZA NiC, MyBroadband, BidOrBuy, SignMeIn and WebMail.
Objective measuring system
It is regrettable that there is no objective organization which gathers all relevant traffic statistics to provide industry with a list of the most popular websites in South Africa.
Currently it is very difficult to establish which local websites are the most popular among the local Internet community, and until such an organization is formed, advertisers and companies will have to be content with international tools like Alexa to sniff out which local websites attract the most visitors.
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