Technology31.07.2012

Samsung and Apple are “fighting over rectangles”

Samsung vs Apple

The ongoing patent battle between Apple and Samsung has boiled down to the shape and design similarities of both companies’ tablets, but Samsung’s Chief Product Officer Kevin Packingham feels it’s unreasonable.

“In terms of patents, we have a made lot of contributions in the design space as well. I would say the patents we’re struggling with — where there’s a lot of discussion and litigation right now — are around these very broad design patents like a rectangle”, Packingham explained.

Packingham believes that the industry is in a convoluted state, where companies are trying to claim that they own rights to a common shape.

“For us, it’s unreasonable that we’re fighting over rectangles, that that’s being considered as an infringement, which is why we’re defending ourselves.”

The Samsung chief product officer hopes that the industry can move past the current patent issue.

“This is an industry issue that we need to collectively solve,” Packingham continued, “so we need to find a way in which we can have healthy competition and not try to stifle competition with patents that aren’t particularly unique, and really don’t represent intellectual property.”

Kevin Packingham speaking at the US launch of the Samsung Galaxy S III

Source: Wired

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