New products from Sentech
Flexi Plus
According to Sentech the new FlexiPlus offers consumers significant value as it considerably increases the amount of free data allocation on each contract and thus reduces the effective price per megabyte.
“Essentially, our FlexiPlus range is offering consumers more bang for their buck. Although the contract pricing remains the same, existing as well as new customers will now benefit from a significant increase in data allocation,” comments Marcel Steyn , MyWireless product manager for Sentech SA.
Steyn further said that all existing Flexi customers will from 1 March 2007 automatically be upgraded to the FlexiPlus packages to benefit from the new pricing models.
Flexi Lite
According to Sentech their MyWireless FlexiLite will enabling fixed-line dial-up users and those with no connectivity to take the next step to wireless broadband at just R99-00 per month.
“With MyWireless FlexiLite we are now targeting a large potential customer base, that is users that are still using dial-up modems or with no internet access at all. Indeed, with MyWireless FlexiLite users can now access the internet with relative ease and utilise all the benefits that come with continuous broadband connectivity at a significantly lower price point,” says Steyn.
Flexi Family
Sentech said that their MyWireless FlexiFamily was created for families with multiple internet users that don’t necessarily want to share the same PC or modem or apply for a separate contract. For an additional R49-00 per month Sentech has provided subscribers with the option to add an additional user on a separate modem.
MyWireless FlexiFamily is available at R399-00 per month on a 24-month contract that includes a new MyWireless USB modem or PCMCIA card and 1GB free data per month.
One hundred and fifty MB of data will be allocated to additional members who join the account which is then deducted from the main account. Additional members will be offered a refurbished MyWireless modem at R100-00, as well as a unique username and e-mail.
Partners
Sentech announced that NoWire, Nashua Broadband and @lantic are their current partners through who consumers will be able to purchase MyWireless products.
Some products, like FlexiLite, will only be available through their partners. The modem price of R 439-00 for this month-to-month product is below cost, and according to Steyn their partners are willing to subsidize the modem costs to gain customers.
Grow customer base
Sentech, a company which has been struggling to grow their customer base over the last two years, said that they are aiming to increase their current subscriber numbers of around 4000 to 10 000 in the next 12 months.
Sentech has already added 3 new base stations in Gauteng to bring their total number of base stations to 56. The parastatal is aiming to increase this number substantially, but that is dependant on state funding as they are not allowed to get private funding.
Their new pricing makes them the cheapest operator among the well known broadband providers MTN, Telkom, Vodacom and iBurst, and they are now far better positioned to increase their subscriber numbers than they were last year.
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