Technology22.12.2025

What’s Next — Nicolaas Hanekom discusses Samsung’s latest air conditioners

In this What’s Next with Aki Anastasiou interview, Nicolaas Hanekom discusses Samsung’s air conditioner range.

Hanekom is the Sales Lead for Digital Air Solutions at Samsung South Africa.

He is focused on communicating the fantastic features and efficiency of Samsung’s air conditioner range to the South African market.

Hanekom also helps South Africans understand how integrating their Samsung air conditioners into the SmartThings ecosystem provides meaningful benefits.

He is passionate about the role air conditioners can play in improving your home or business environment — not just during extremely hot conditions, but throughout the year.

The interview

In this What’s Next interview, Hanekom discusses the biggest shift in consumer expectations around home air conditioning today.

He then unpacks the standout technologies in Samsung’s latest air conditioners, as well as how they help improve indoor air temperature.

Hanekom then reveals how AI enhances comfort and efficiency, before looking at the long-term energy savings that users can expect from Samsung’s air conditioners.

He also covers Samsung’s inverter technology and why it is perfect for South Africa, before sharing the smart control features users get when pairing their air conditioners with the SmartThings ecosystem.

Hanekom concludes the interview by sharing the experience customers can expect when installing Samsung air conditioners.

Watch the full interview with Nicolaas Hanekom, below.

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