Taiwanese hardware company Gigabyte expanding into enterprise computing in South Africa
Taiwanese hardware company Gigabyte is coming off an outstanding 2025, when it saw “exceptional growth” in South Africa’s PC components sector.
The company is now looking to diversify its portfolio and focus on reaching new customers with specialised computing products, including AI computers and enterprise hardware solutions.
Gigabyte South Africa told MyBroadband that in 2025, its Radeon GPUs were the second-most popular in the local market, an achievement accomplished with help from specialised vendors.
“We reached this position without an active sales presence at Evetech, which is widely considered the country’s largest PC tech retailer,” the company said.
“This speaks volumes about the strength of our brand and the demand across our broader channel partners.”
Globally, the company is shifting from selling only hardware to becoming a full-stack AI infrastructure provider to capitalise on global demand.
It has launched a range of AI gaming laptops with built-in AI agents that the company said served as context-aware companions. It is also using AI software to make its components more efficient.
“X3D Turbo Mode 2.0, GIGABYTE’s exclusive hardware-software fusion technology, applies AI to dynamically balance performance, power, and thermals,” the company shared in January.
In South Africa, the company sells laptops with built-in NPUs, processing units specifically designed to run AI tasks on-device without an Internet connection.
“We have seen massive success with the AI TOP Atom Mini PC,” Gigabyte said. Retailers like Wootware are listing this machine at over R90,000 at the time of writing.
“It has found a surprisingly large audience in South Africa among enthusiasts looking for the definitive version of the Nvidia GB10 SoC.”
Other components in the consumer range have been integrated with AI, and it has expanded into AI enterprise solutions locally, including rack-scale systems, AI servers, and server motherboards.
It also provides direct cooling solutions and liquid cooling to companies, and sells GPU workstations in South Africa that come with Nvidia’s Blackwell superchips.
“We intend to lean into this momentum by expanding our footprint in the AI and enthusiast categories over the coming years.”
Gigabyte gaming monitors, and laptop range relaunch
On the hardware front, the company recently launched its display range through distributors like Wootware. The company’s WQHD monitors are listed among the online storefront’s “best sellers.”
The gaming monitors range from R6,000 to R15,000, with the company’s most expensive models out of stock as of the time of writing.
“While it’s early days, the sell-through rate has been incredible. Currently, only one model remains in stock as the others sold out almost immediately upon arrival,” Gigabyte said.
Its most affordable monitor, the 27″ WQHD display features a refresh rate of 210Hz, IPS anti-glare, and AMD FreeSync.
On top of the new monitor range in South Africa, Gigabyte said that it will relaunch its laptop line in the South African market this year.
The new devices have faced delays due to “global supply chain factors.” Gigabyte said the timing has been challenging when it comes to launching new products in the current environment.
“Our goal is to monitor the segment closely through the remainder of the year and target aggressive growth in 2027,” it said.
The company said the ongoing memory crisis remains a factor, with impacts felt particularly in its laptop segment, “where pricing and supply are most sensitive.”
“By working closely with key partners like Wootware, Progenix, and Kloppers, we are able to manage inventory more effectively and shield the end-user from the worst of the volatility where possible.”
During its time operating in South Africa, Gigabyte said it had successfully navigated major global disruptions, including the 2008 recession and Covid-19. It believes the market will eventually stabilise.
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