How a premier South African education provider captured its target market with MyBroadband
A premier education and training provider turned to MyBroadband to stand out in its crowded market – and has come back four years in a row due to the excellent value it has received.
It recognised the unique opportunity to reach a highly targeted audience of business leaders, IT decision-makers, and professionals on MyBroadband.
By advertising on the platform where South Africa’s corporate budget holders already spend their time, the institution has been able to attract ambitious professionals to its upskilling programmes.
This is vital in its competitive sector, where institutions constantly battle to attract South African professionals.
It has experienced such good results that the education provider keeps returning, making MyBroadband a cornerstone of its digital marketing strategy.
Running the campaign
MyBroadband’s marketing team worked closely with the education provider to understand its market position, requirements, and key objectives.
A tailored digital marketing strategy was then developed to help the education provider achieve its goals.
This strategy included a combination of the following advertising solutions:
- Sponsored articles – with social media amplification
- Always-on banners
Sponsored articles, amplified through social media, enabled the education provider to deliver detailed, targeted messaging.
These articles showcase its various curricula, programs, and reputation to the South African workforce.
Always-on banners played a key role in building strong brand awareness and visibility among MyBroadband’s audience of executives and business owners.
The MyBroadband audience
MyBroadband reaches a large audience of 4.7 million South Africans every month.
These readers are exactly the demographic seeking education and professional training, as our readership includes the following:
- 591,000 CEOs, CTOs, CIOs, CFOs, and Directors
- 1.1 million managers
- 441,000 business owners
- 1.7 million IT professionals
- 508,000 consultants
This audience is vital for South African education institutions looking to scale, which is why the country’s best academic organisations partner with MyBroadband.
Click here to contact MyBroadband’s marketing team.
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