New streaming service in South Africa
MTN Group has announced the launch of MTN One TV, a video streaming service it says will expand access to digital entertainment to more people in Africa.
The telecoms giant said the platform was designed to provide flexibility surrounding how customers watched content, with models that varied by market.
The MTN One TV service includes free-to-view content, ad-supported streaming, pay-as-you-watch access, or subscriptions.
“Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options,” MTN said.
“Depending on local availability, customers may be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping reduce barriers to streaming access.”
Beyond benefits for customers, MTN said One TV would create new opportunities for creators, broadcasters, advertisers, and ecosystem partners in Africa.
“By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth,” the company said.
“MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.”
MTN Group chief commercial officer Selorm Adadevoh said entertainment was quickly becoming a critical gateway to digital participation in Africa.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities,” he said.
MTN said the streaming platform was being introduced progressively across its markets through a phased rollout.
“Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand,” the company said.
“Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services.”
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