The strategy that helped a top South African ISP dominate the market
Reaching executive decision-makers is one of the toughest challenges in marketing – yet it is the most essential for many businesses to succeed.
A leading South African ISP cracked the code by partnering with MyBroadband.
Realising that it needed to set itself apart from its competitors, the provider asked MyBroadband’s digital marketing experts for a precise approach to targeting business leaders.
That was 15 years ago.
Today, the ISP continues to rely on MyBroadband because of the unmatched performance our advertising solutions deliver.
This long-standing partnership has been critical to the ISP maintaining its strong market position.
How it achieves
To achieve these incredible results, MyBroadband’s marketing team crafted a bespoke campaign to meet the ISP’s needs.
This included Sponsored Articles with Social Media Promotion, Homepage Takeovers, and Always-On Banners.
By combining these high-impact tools, the ISP guarantees that its messaging continuously reaches MyBroadband’s powerful audience.
This readership comprises 4.7 million South Africans every month, of which 1.8 million are ICT decision makers, 400,000 are CEOs, Directors, and Executives, and 275,000 are Business Owners.
Here is a closer look at these powerful marketing solutions and why they are so effective:
Sponsored Articles with Social Media Promotion
Sponsored articles are professionally crafted pieces that are published directly on the MyBroadband news feed.
They are promoted across MyBroadband’s social media channels, including Facebook, X, and LinkedIn.
Sponsored articles allow the ISP to highlight its unique enterprise solutions and embed direct calls to action that capture high-quality leads.
The added social media promotion ensures this messaging reaches the right South African decision-makers.
Homepage Takeovers
Homepage takeovers are exclusive, high-impact visual advertisements that dominate the front page of South Africa’s largest tech publication.
They offer unrivalled brand authority because when a CEO, CTO, or business owner visits MyBroadband, a homepage takeover ensures the ISP is the very first brand they see.
It boldly signals market dominance and delivers maximum visibility.
Always-On Banners
Always-on banners are targeted display ads that are strategically positioned across MyBroadband’s articles and category pages, running continuously month after month.
Their goal is sustained top-of-mind awareness.
They ensure that when a company is ready to upgrade its corporate connectivity, this ISP is the first provider they remember and trust.
Replicate this success for your business
MyBroadband’s marketing team is ready to help your business reach a powerful audience with a highly effective digital strategy.
We manage your entire campaign from start to finish – including copywriting, banner design, performance optimisation, and detailed reporting.
Click here to contact MyBroadband’s marketing team.
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