Apex Interactive strengthens partnership with Turtle Beach to accelerate South African market growth
The South African gaming peripherals market is becoming increasingly competitive – but one brand is standing out.
Apex Interactive is reinforcing its position as a premier distributor of premium gaming hardware through its ongoing partnership with Turtle Beach – a global leader in gaming audio and peripherals.
Powered by Apex Interactive, Turtle Beach is rapidly scaling its local footprint with an expanded product portfolio, heightened retail visibility, and a strategic evolution.
As a result, the brand is quickly becoming a dominant force across multiple gaming accessory categories in South Africa.
A legacy audio brand evolving into a peripherals powerhouse
Founded in 1975, Turtle Beach has long been synonymous with high-quality gaming audio.
Known for delivering deeply immersive soundscapes, the brand has built a fiercely loyal global following among console and PC gamers alike.
Building upon this platform, Turtle Beach has undergone a massive structural transformation in recent years, expanding well beyond audio into a comprehensive ecosystem of elite gaming gear.
This evolution was significantly accelerated by Turtle Beach’s strategic acquisition of PDP (Performance Designed Products).
This move gave Turtle Beach a massive, well-established controller portfolio compatible across Xbox, PlayStation, Nintendo Switch, and PC.
Today, Turtle Beach offers an expansive product lineup that includes:
- Premium audio: Wireless and wired gaming headsets.
- High-performance controllers: Ergonomic gear for console, mobile, and cloud gaming.
- Simulation accessories: State-of-the-art setups for flight and racing enthusiasts.
- PC gaming peripherals: Precision-engineered keyboards and mice tailored for competitive play.
Thanks to excellence across these categories, Turtle Beach has become a leading gaming peripherals brand.
Apex Interactive – Driving local distribution and growth
As the official distributor for Turtle Beach in South Africa, Apex Interactive is bringing the brand’s latest global innovations to the local market.
It has built up an excellent distribution capability across over two decades of specialised expertise in consumer electronics and gaming distribution.
This includes:
- Established deep retail networks – Ensuring widespread product placement across South Africa’s leading physical and digital storefronts.
- Amplified brand engagement – Executing focused in-store activations and targeted digital marketing campaigns.
Upcoming releases
Further strengthening Turtle Beach’s growing portfolio are two highly anticipated premium hardware rollouts coming soon to South African shores.
1. The Command Series
Marking Turtle Beach’s most ambitious step into the PC gaming landscape, the Command Series introduces an entirely new ecosystem of keyboards and mice designed for high-speed performance, precision, and versatility.
The lineup is headlined by innovative features like the integrated Command Touch Display (found on models like the KB7 keyboard and MC7 mouse).
This feature gives users real-time control over macros, DPI settings, and software like OBS or Streamlabs without needing to alt-tab out of the action.
Other important features include Hall-Effect magnetic switches, true 8K polling rates, and sleek ergonomics.
2. The Stealth Pro II Range
Following the Command Series launch, Apex Interactive will introduce the highly anticipated Turtle Beach Stealth Pro II wireless headset lineup.
As the brand’s next-generation flagship audio system, the Stealth Pro II delivers studio-grade, Japan Audio Society certified 24-bit/96kHz Hi-Res Wireless Audio.
It features massive 60mm Eclipse™ dual drivers that isolate lows and highs for unmatched clarity, and these drivers work seamlessly with adjustable Active Noise Cancellation (ANC) and dual 40-hour hot-swappable batteries.
The Stealth Pro II also debuts the industry-first CrossPlay 2.0 multiplatform wireless transmitter system, allowing gamers to switch seamlessly between Xbox, PlayStation, PC, and mobile at the touch of a button.
The Stealth Pro II range will be available locally through selected premier South African retailers, including EVETECH, Takealot, and Amazon South Africa.
Local pricing and exact launch dates for both ranges will be announced closer to their arrival.
Exclusive June promotion: Incredible value for gamers
To celebrate the brand’s ongoing momentum and give back to the community, a dedicated Turtle Beach Promotion is running from 1–30 June 2026 on selected Turtle Beach products.
Gamers can take advantage of special promotional pricing at an extensive network of participating South African retailers, including:
- Amazon South Africa
- Bash
- BT Games
- Computer Mania
- EVETECH
- Game
- Game4u
- Hi Store
- HiFi Corp
- Incredible Connection
- Kloppers
- Makro
- Takealot
- Toys R Us
- Wootware
Visit your preferred participating retailer during June to upgrade your setups with the latest Turtle Beach gear – while stocks last.
Backed by Apex Interactive, Turtle Beach is ready to redefine the local gaming ecosystem.
Click here to learn more about Turtle Beach’s gaming products.
Promotion Disclaimer:
Promotion valid from 1–30 June 2026 on selected Turtle Beach products only.
Available at participating retailers while stocks last.
Promotional pricing and product availability may vary by retailer.
Prices are subject to change without notice.
Terms and conditions apply.
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