Cellular8.08.2007
No free MTN SMSs
Mr. Marc Lunau recently lodged a complaint against MTN at the Advertising Standards Authority of South Africa (ASA) regarding the cellular provider’s advertisement stating “Get 100 free messages from MTN every month.”
Mr. Lanua submitted that the advertisement is misleading because it does not indicate how to get the messages. Upon making enquiries Mr. Lunau was unsuccessful in finding this information.
MTN conceded that the advertising is not accurate and that the offer was only valid until February 2006. MTN claimed that “due to changes in staff, the changes had not been checked and updated.”
The template was subsequently discontinued.
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