Telkom shows strong ADSL growth
Telkom CEO Reuben September said that Telkom’s ADSL performance was very impressive. ADSL subscribers grew by 76.2% to 335,112 over the comparative reporting period and have increased by 31.1% since March 31, 2007.
Telkom says that significant growth is expected to be stimulated by the commoditisation of ADSL, the Do Broadband offering, the Self-Install Option, ADSL port automation and wholesale services.
“Telkom is currently on track to reach the target of 420,000 subscribers for the year ending March 31, 2008 and Telkom aims to achieve ADSL penetration of 15% – 20% of fixed access lines by 2010/2011,” announced September.
According to the latest figures Telkom is adding just over 13 000 new ADSL customers to its network per month.
In addition, internet customers, including dial-up subscribers, ADSL customers powered by Telkom Internet and Internet satellite subscribers have increased by 12.4% to 337,853 customers as at September 30, 2007.
The commoditisation of the ADSL product has resulted in a larger resource pool being made available for ADSL installation, leading to a further reduction in the average time to install (ATTI) to 21 days from the 23 days achieved for the year ending March 31, 2007.
“Telkom is pleased to have achieved the target of 30 working days service level target as stipulated by ICASA’s ADSL regulations. This bodes well for our customer centric vision which seeks to increase customer experience and satisfaction,” said September.
Telkom pointed out that the introduction of the Self-Install Option continues to improve the average time to install and, as at September 30, 2007, 59% of all ADSL installations were Self Installs.
A Broadband Demand Register has been set up to hold orders that cannot be serviced due to infrastructure constraints. “This intelligence is being used to align our DSL build programme with actual demand. In addition, the Broadband Service Assurance System being developed will provide users with self-help and self diagnostic tools,” explained September.
“This is particularly important to Internet Service Providers (ISPs) who will be able to provide first line maintenance and support capabilities, resulting in improved customer service. The launch of the wholesale ADSL product offering in April 2007 also contributed to the growth of ADSL services,” Telkom said.
Stated September: “Telkom is also pleased to report that the ADSL footprint coverage has increased to 89%, up from 82% reported at year end March 31, 2007. Telkom has also increased its footprint in traditional townships to 69%.”
In extending and complimenting the Company’s ADSL footprint, Telkom has increased its WiMAX base stations with 27 sites now active on the network. The building of 71 WiMAX base stations remains Telkom’s target.
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