Top telecoms and IT brands
The results of the Sunday Times Top Brands Awards for 2009, conducted by TNS Research Surveys, were released recently. The Top Brands survey assessed companies (brands) on four principles: Brand familiarity, Brand presence and size, User brand rating & experience and Public perception/non-user rating.
According to the survey Coca-Cola is South Africa’s overall favourite brand, followed by Vodacom and Koo. The top 10 is completed by Nike, Clover, KFC, SAB, Nokia, Levi’s and BMW.
When it came to telecoms network providers Vodacom reigned supreme with a brand score of 75, followed by MTN (69), Cell C (44) and Telkom (39).
Nokia was voted the top consumer cellphone brand with a score of 85, followed by Samsung (69), Sony Ericsson (58), Motorola (47), LG (48) and Vodafone (2). In the Business-to-Business category Nokia lead the pack, followed by Blackberry and Samsung.
Three telecoms providers featured highly on ‘doing the most to uplift the community’. Vodacom came in third behind Pick ‘n Pay and Coca-Cola while Telkom was ranked sixth and MTN tenth.
In the social networking space Facebook was top, followed by mobile service MXit, MySpace and YouTube. HP was rated tops in the computer and laptop category, followed by Apple and Dell.
Top telecoms brands – how would you rate them?
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