Cellular26.11.2007

Cell C sales grow by 17%

Shenanda Janse van Rensburg, Cell C's executive head of corporate communications, said that the company added 850 000 new pre-paid subscribers during the third quarter of 2007.

Cell C CEO Jeffrey Hedberg said earlier this year that the company will aggressively target the LSM 3 to 7 market and that he plans to double both the company’s subscriber base and its revenue by 2010.

Cell C also announced that their free weekend minute deal proved to be a great success, significantly increasing subscriber numbers after its launch. Since the launch of the Woza Weekend offering at the end of June, Cell C said that it has activated more that one million new subscribers.

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