Nokia unveils four new devices
At the Growing Together 2008 conference held in Johannesburg this week, Nokia revealed several products, including a local mobile e-mail solution designed exclusively for people in this country. This will be available in the second quarter.
The mobile devices are expected to begin shipping by the third quarter, with an expected price range from EUR 50 to EUR 90, before applicable taxes or subsidies.
In recent years, the majority of first-time buyers have come from the emerging markets. However, a significant shift is underway – while the first-time buyer market continues to grow, the number of replacement buyers – consumers seeking to replace their current mobile phone with a newer, more advanced, model has also grown substantially in emerging markets. In 2008, Nokia anticipates that for the first time, the number of replacement purchases in emerging markets will exceed those of first-time buyers.
"People in emerging markets like Africa are increasingly demanding more from their mobile phone – their expectations and demands in terms of functionality and design are similar to people in any other part of the world – they simply have less income at their disposal," says Alex Lambeek, vice-president: Entry, who oversees Nokia’s efforts in emerging markets.
The Nokia 5000 boasts a 1,3 megapixel camera, a high resolution QVGA display, FM radio with recording functionality and MP3 ringtones. Aimed at mobile entrepreneurs as well as people on the move, the Nokia 5000 is designed to support e-mail and other essential benefits, including Nokia Xpress Audio Messaging, Bluetooth and GPRS connectivity.
The Nokia 2680 slide is a slim cameraphone that offers a balance of ease of use and entertainment functionality, including an FM radio with recording capability and MP3 ringtones, and core mobile phone features such as an expanded phone book, the company says.
The Nokia 7070 Prism is targeted at people who express their personality through their mobile phone. It is said to offer personalised content, including themes and wallpapers, and MP3-grade ringtones.
The Nokia 1680 Classic offers essential mobile phone functionality with the added benefits of a basic digital camera, the company says. The phone, with VGA camera and video recording, is claimed to feature one-touch access for photos and videos, phone-sharing functionality and easy access to e-mail.
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