Nokia launches new phones
Finnish telecom giant Nokia has launched two new email-capable handsets for business users and vowed to defend its position as the world’s leading mobile phone maker.
Nokia said the E71 and E66 were pre-loaded with Microsoft’s popular email programme and would cater to business professionals who want easy and instant access to their messages (Nokia E66 & E71 photo here).
"With the E series, we want to serve people who are passionate about their work," said Chris Carr, Nokia’s vice president for regional sales, at a launch in Singapore late on Monday.
The two phones would be available in July and support email accounts from key Internet service providers such Yahoo! and Google’s Gmail, the firm said.
It said there were an estimated 1.5 billion email users globally and that there were set to be four billion mobile users by the end of 2009.
"We have grown our share with the broadest portfolio of devices in the industry… Nokia remains the undisputed leader and it is a leadership mantle we will not relinquish," Carr said.
The business mobile sector is currently dominated by Canada’s Research in Motion (RIM), maker of the BlackBerry smart phone combining a mobile phone and personal digital assistant (PDA).
The BlackBerry allows users to browse the Internet, use e-mail and make calls and has proven a big hit with business executives worldwide.
Nathan Burley, an analyst with the Ovum telecommunications consultancy, said the Nokia E71 had narrowed the gap between the Finnish giant and RIM’s BlackBerry, which has enjoyed phenomenal success because of its email feature.
Burley called the E71 "quite an impressive device" given its features, adding: "They have probably caught up with RIM."
Apple is also taking aim at the corporate market with the launch of its touch-screen-activated 3G iPhone, which will come with faster Internet access and more features for business users than its initial iPhone.
South Korea’s Samsung on Monday unveiled its latest smart phone, a touch-screen model to be commercially launched in Southeast Asia this week.
The Samsung and Nokia launches came on the eve of CommunicAsia, billed as the region’s leading information and communications technology conference and exhibition. The event began Tuesday in Singapore.
Data from research house IDC showed Nokia as the runaway leader in the mobile phone industry with almost 40 percent of the market in the first quarter, having sold more than 115 million handsets during the period.
Samsung, ranked second, sold 46.3 million mobile phones and had market share of 15.9 percent in the March quarter, while Motorola placed third with a market share of 9.4 percent on sales of 27.4 million units, the IDC data showed.
Fourth-ranked LG Electronics had market share of 8.4 percent, followed by Sony Ericsson at 7.6 percent, according to the figures.
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