MTN partners with Google
MTN Uganda, in partnership with Grameen Foundation and Google Search, has launched a suite of mobile phone applications which will provide instant information that was previously unavailable to Uganda’s remote communities.
The mobile phone-based information service is expected to benefit rural communities by helping them to access data and advise on issues like business, agriculture, health, environment, weather.
“The introduction of the service is a culmination of an 18-month long field-based program in Uganda and an innovative partnership that strategically combines the resources of MTN, Grameen Foundation and Google,” MTN said.
The five mobile phone applications provide real-time information in three domains: agriculture, health, and a virtual marketplace for buying and selling goods and services. The applications were developed by Grameen Foundation’s Application Laboratory (AppLab) and are powered by MTN on the Google SMS search platform.
ICT Minister, Hon. Aggrey Awori said he was happy to be associated with such innovative minds. “I believe that MTN, Grameen Foundation and Google have been energized by the fact that Uganda is a fast growing economy. My trust is that the people of Uganda shall emulate their example and come up with even better ideas.”
MTN Uganda CEO, Themba Khumalo said that these services represent the first of what will be many initiatives reaching the segment of the Ugandan market that has been underserved for a long time.
“Uganda is hungry for products that empower individuals and in doing so, giving the economy a welcome boost. The fact that in this instance, we have chosen key areas like agriculture, trade and health are reason enough for all to embrace this product,” Khumalo added citing Mobile Money as an example of a service that has been people driven.
MTN Google partnership – give your views
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