More DStv competitor details emerge
Incoming pay-TV operator On Digital Media (ODM) announced today that it will partner with NDS, an international provider of technology solutions for digital pay-TV, to launch its commercial offering in the second quarter of 2010.
Earlier this year the company’s Chief Marketing Officer Elouise Kelly revealed that ODM was currently in discussions with various networks and channels throughout the world, adding that these negotiations were due to be concluded by the end of February.
In the interim the company has concluded its agreement with NDS. This will see ODM securing its MPEG4 DVB-S2-based service using NDS’s Video Guard conditional access technology, which is an advanced suite of Conditional Access (CA) and Digital Rights Management (DRM) solutions.
In addition to this ODM has revealed that its commercial offering will be known as TopTV.
The launch of the TopTV platform will provide South Africans with a choice of satellite service providers. TopTV will offer a competitively priced basic package of approximately 30 channels.
ODM will allow subscribers to choose their channels and pricing options will start from R99 right through to R249.
“We chose to partner with NDS as it offers the most secure encryption for pay-TV and a middleware roadmap that will allow us to introduce more advanced features including a DVR service in the future. The design and ease-of-use of NDS user interfaces was also a key factor in our decision,” said Vino Govender, CEO of On Digital Media.
“Moreover, we are benefiting from NDS’s professional services as they bring unique experience from their involvement on similar engagements around the world.”
ODM subscribers will be able to use an existing DStv dish for the service, but will need a new decoder. According to Kelly the “box we are going with at launch is what is known as a basic zapper box, however it will have some great functionality. “
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