Obama connects via MXit
In an effort to better understand the mindset of the African youth, US President Barack Obama has asked young people across the continent to engage with him on MXit, the mobile social network and instant messenger service.
MXit users are asked to send a question or comment to Obama within the next twenty-four hours. Obama will send a message back to the MXit user base after the campaign closes at 4pm tomorrow (local time), 8 July, 2009.
The campaign coincides with his first official visit to the African continent. The US President and First Lady will be in Accra, Ghana on 10 and 11 July.
“We are very proud to have been asked to be part of a campaign to better understand and engage with African youth,” says Herman Heunis, MXit’s founder and CEO. “We are simply delighted that such an important and influential president understands and acknowledges the power of social networking.”
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