MultiChoice creates DStv subscriber panel
MultiChoice recently announced that they have established a ‘DStv Email Panel’ which will consist of a group of DStv subscribers who will provide feedback and comments via internet on various aspects of the DStv offering. MultiChoice said that this group of subscribers will essentially become ‘the voice’ of DStv.
According to MultiChoice they realize that their subscribers are the core drivers of their success, and that their advice and criticism will enable the pay-TV provider to stay in touch with subscribers’ needs and requirements.
“The feedback from these panels allows MultiChoice to keep abreast of viewers’ preferences and enables the organisation to better serve its channel partners,” said Sunél Prinsloo, Marketing Research Manager for MultiChoice Africa.
DSTV email panel – give your views
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