Off the shelf Dell
Consumers at large must have wondered, over the years, why it is that you couldn’t swagger into a retailer and pick up a Dell on the bread and milk run. Understanding the channel has proven to be a challenge even for those in the industry, so there is no way the whole ‘direct’ model could have had much of an impact on the general populace.
All that changed in 2007. Finally Dell has abandoned (or modified; let’s not try and explain the ins and outs of the channel, see intro) its ‘cut out the middleman’ schtick and engaged with a retail channel. It has also, thankfully, abandoned the corporate grey dull uniformity of its products for something with a little more pizzazz. Exciting colours like red, yellow, black and white – OK, some say black and white are not colours – are now available.
The new Dells are geared at the consumer rather than the business drone, hence the great presentation. As can be expected of any new Tier One product, the specs are impressive and no need to go into them here.
What is different, however, is that consumers can now buy Dells the way that consumers like to buy other stuff. Off the shelf. For the first time, these machines are available in WalMarts, in the United States. Expect them to find themselves on to the shelves of local retailers in the New Year as the company’s revised focus takes hold worldwide.
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