Sahara launches netbook
Sahara Computers has launched an 8-inch netbook, aiming to address the growing demand for product within what analysts describe as a high-volume, burgeoning market segment.
The Linux-based solution runs on AMD LX 800 (500MHz) processor and features 512MB RAM, 60GB hard disk drive, an 8-inch LCD widescreen and a built-in 1,3 mega pixel web-cam. It is specifically targeted at the netbook market defined by low cost, compact and lean function product.
"As such, it holds appeal for the broader, entry-level consumer space," says Gary Naidoo, deputy MD at Sahara. "The low-cost mobile and wireless market is growing. A number of media reports have stated that the netbook space will expand the global PC market. Vendors have to continue to position themselves accordingly, and this means tailoring the product to suit conditions of use.
"First-time buyers of notebooks often fall into the trap of looking to immediately acquire all the bells and whistles of high-end mobile infrastructure, without due consideration as to why they are investing in this technology in the first place. This is an important factor because it will determine the functionality required by the user, the price range and extent of use, battery life and other key aspects that will ultimately impact on the experience."
Sahara has focused on a number of key selling points to establish a vantage point for the product in this segment of the market. The Sahara netbook is competitively priced and offers a sixty gigabyte hard disk drive, which, says Naidoo, is outside the norm of products in this price category.
"It has a powerful memory and storage capacity, which allows the user to store and communicate large files, multimedia content and enjoy music, movie clips and other digital lifestyle-focused content," says Naidoo.
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