What local Internet users do online
According to Antony McKechnie, head of product development at iBurst, certain groups of users show distinct usage patterns.
McKechnie breaks users up into five groups, namely Simple Sams, Fun Seekers, Best Friends, Brainiacs and Organisers. While Simple Sams mainly use their connections for email, online banking and research & web surfing, Fun Seekers have a stronger focus on downloading, social networking and gaming.
In addition to the standard email, online banking and webs surfing, Best Friends have a distinct taste for social networking while Brainiacs and Organisers prefer research, eLearning and business related activities.
Emailing, Internet banking and surfing websites remain the top online activities, and even with the advent of social networking the majority of iBurst subscribers use email to connect to family and friends.
Downloading is a popular activity among most iBurst subscribers, and here the majority of downloads are software. Music downloads are second on the popularity list while movies and videos are far less popular than one would expect.
Online shopping is also a popular activity and according to iBurst the majority of their subscribers are occasional online shoppers. Searching for and booking holidays and air tickets online is the top eCommerce activity while buying books remains very popular.
Most iBurst subscribers access the Internet a few times a day, mostly from home but also from work or a combination of both.
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