Olympics boosts DSTV viewership members
"The South African team’s disappointing Beijing olympic games campaign was not reflected in viewership of the spectacle on SuperSport, with a significant increase in numbers compared to Athens in 2004," said SuperSport spokesman Guy Hawthorne.
"There was a 97 percent increase in the number of daily [DStv] viewers, with the top four disciplines watched being gymnastics, track and field, weightlifting and swimming."
About eight percent of the South African viewing public watched every day, about 18% of DStv viewers tuned in every day.
Younger viewers (aged between 16 and 34) were tuning in to watch the Beijing olympics while there was a decrease in viewers older than 50, compared to Athens in 2004.
Nielsen Media Research said the Beijing games drew the largest global audience in history with 4.7 billion viewers, 70% of the world population, over the 17 days.
This was far higher than the 3.9 billion viewers for the 2004 Athens games.
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