Another uncapped ADSL provider bites the dust
Internet Service Provider DigiChilli surprised the market in November 2009 when they launched an uncapped ADSL service for R300 per month – well below the usual pricing at the time.
DigiChilli launched three uncapped offerings in 2009: 256Kbps, 512Kbps and 1024Kbps uncapped accounts priced at R500, R1000 and R3000 per month respectively.
The company enjoyed a fair amount of market exposure after its launch, but MWEB’s affordable uncapped ADSL services which were launched in March 2010 essentially removed DigiChilli’s value proposition.
DigiChilli taken over by BCS
After MWEB’s uncapped ADSL products launched, DigiChilli fell off the radar, and it is understood that the company started to struggle financially.
This follows Screamer Telecom’s exit of the uncapped ADSL market shortly after MWEB launched their new offerings.
Former DigiChilli MD Dave Welmans told MyBroadband this week that “BCS Group owned DigiChilli and I launched it as a project within their group. I am no longer consulting to them,” said Welmans.
However, BCS Group Chief Operating Officer Willie Olivier explained that BCS assisted DigiChilli with their network requirements and funding, but that DigiChilli was a separate entity. Olivier added that BCS took over DigiChilli in February when it was clear that the company was struggling.
BCS is currently still servicing the existing DigiChilli clients, but it is not entirely certain what will happen with the DigiChilli brand in future.
Big broadband strategy from BCS
Olivier said that BCS is currently investing heavily in their consumer broadband strategy – which will be unveiled in the next few months. Whether it will be done under the DigiChilli brand is not certain.
Olivier added that they already have a robust ADSL network, with tools like a full network management interface and bandwidth management, which their clients are currently using.
DigiChilli and uncapped ADSL<< Comments and views
Loading ...