FNB Banking App drive
When FNB recently announced its Premier, Private, and Private Wealth clients must use the FNB Banking App at least once a month to earn eBucks, it did not go down well with everyone.
Many FNB clients questioned why they were now forced to use the FNB Banking App to earn eBucks.
Following the backlash, FNB revised the rules for its senior clients and moved the implementation date forward.
FNB Premier, Private Clients, Private Wealth, and RMB Private Bank clients over 60 will not need to log in to the FNB Banking App to qualify for eBucks.
The question is: Why is FNB coaxing its top clients to use the app? Potentially frustrating them or causing unhappiness.
Raj Makanjee, FNB Premium CEO, said the decision to link eBucks to its banking app was in line with its commitment to drive change in banking behaviour.
He said there are many advantages when using the app instead of other channels:
- Access instant messaging, which will be used as part of the authentication process. This is not dependent on SIM cards and minimises the threat of SIM-swap fraud.
- Transaction notifications can be sent from as little as 1 cent.
- Users can report fraud.
- Clients can manage the devices that have access to their profile.
- Secure Chat enables customers to have a secure conversation with their bankers.
- The FNB App 5.0 offers Fingerprint ID to login for Apple and Android smartphones.
- FNB Pay lets Android device users tap to pay at enabled contactless terminals.
- App users can cancel lost or stolen cards immediately.
- FNB clients can stop and reverse unauthorised debit orders.
- Clients can take advantage of vouchers and coupons that will be available in real time.
“Our aim is to empower customers to transact conveniently and we can in fact offer them both a smart device and FNB Connect SIM contract to help them access the FNB Banking App and earn eBucks,” said Makanjee.
Now read: FNB eBucks has changed its rewards programme – all the details
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