FNB’s cashless branch, dotFNB, has become the first bank in South Africa to launch interactive gesture technology in its flagship Canal Walk store.
FNB said that the introduction of this technology into the store front serves as another digital touch point for the bank to communicate with both FNB and non-FNB customers.
This motion sensor technology recognises the movement of shoppers who pass by the store front, prompts messaging and allows those who choose to interact with the screen to explore FNB banking products and services.
This type of technology was initially designed for a more interactive gaming experience. It was not long before people recognised the opportunities it held in terms of advertising.
“Customer migration to our digital banking channels is very important for us and we realised that we could use gesture technology to communicate virtually as well,” said Gibson van der Walt, head of dotFNB.
In addition to advertising communication, the system also enables customers to view the cheque accounts and smart devices offered by FNB and instantly apply for them.
A cheque account and smart device bundle can be selected on the spot by gesture browsing through a catalogue of the products available.
Once the customer has selected the bundle of choice, a unique code is displayed on the screen that the customer sends via SMS – this concludes the logging of an application and can be done in less than 5 minutes.
The customer will then be called by a consultant within 24 hours to finalise the application process and ensure that the new account and smart device deal is active.