Absa to go all digital

Absa said today (3 April 2014) that it is making the transition to a fully digital financial services provider.

The bank said it is updating existing services and is developing completely new technologies which “will transform the way South Africans bank and set Absa apart from anything that most traditional banks offer”.

According to Absa it has committed to actively investing in IT infrastructure and expansion.

Arrie Rautenbach, Head of Retail Banking Absa, said Absa is now in the final phase of refining their operating model with the promise of a radically digitised customer experience.

“Over the last few months we have optimised our branch processes to move towards a paperless environment that will save our customers and our colleagues time and make their lives easier,” he said.

“New generation customers like to manage their banking portfolio, functions and fulfilment of banking requests themselves, and Absa’s digital strategy will make it one of the most digitally enabled banks in the country,” said Rautenbach.

Absa is piloting an instant account opening process, which allows their branch consultants to open a cheque account for customers in under a few minutes directly from a tablet device.

The digitisation extends to Absa’s ATM network, which is one of the most extensive in the country.

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