What South Africans bought on Black Friday and how much they spent

PC hardware and clothing were the two most popular purchases during Black Friday 2018, according to the latest MyBroadband survey.

The survey was taken by 1,553 MyBroadband readers and forum members.

Of those who took part in the survey, 69% bought something during a Black Friday 2018 sale.

Online vs offline

In terms of the channels shopped through, online retailers were by far the most popular.

51% of respondents said they only shopped online during the sale days, while 28% said they shopped online and at brick-and-mortar stores.

21% said they shopped at brick-and-mortar stores only.


How much was spent

Respondents were also asked how much they spent on Black Friday sales, with the majority spending under R3,000.

The table below details how much respondents spent.

Spending
Amount Percentage
Under R500 12%
R500 – R1,000 13%
R1,000 – R2,000 14%
R2,000 – R3,000 10%
R3,000 – R4,000 10%
R4,000 – R5,000 7%
R5,000 – R7,500 10%
R7,500 – R10,000 7%
R10,000 – R15,000 7%
R15,000 – R25,000 6%
R25,000 – R50,000 3%
Over R50,000 1%

What people bought

Respondents were also asked what they bought on Black Friday by selecting from a list of categories.

Multiple selections were allowed for this question. The table below shows the results.

Purchases
Category Percentage
PC Hardware/Gaming Consoles 24%
Clothing/Shoes 24%
Home Appliances 20%
Televisions 14%
Speakers/Headphones/Audio 12%
Cosmetics/Health Products 11%
Toys/Books/Board Games 7%
Sports Equipment 6%
Media Players/Decoders 5%
Travel/Holiday/Flights 2%
Other* 41%
*Popular purchases include PC and console games, smartphones, beds, food and groceries, cameras, and DIY equipment.

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What South Africans bought on Black Friday and how much they spent