Black Friday 2019 takes place on 29 November, and South Africans can look forward to great specials from local retailers this year.
While Black Friday is an American tradition, local retailers have now adopted this tradition.
Black Friday is particularly popular among ecommerce players and it is now the biggest online shopping day in South Africa.
While many online retailers focus their energy on Black Friday only, others like Takealot and Makro have deals on multiple dates.
Brick-and-mortar stores like Checkers, Game, and Clicks are also expected to attract consumers with specials on everyday products.
What South Africans bought on Black Friday
The 2018 MyBroadband Black Friday survey revealed that PC hardware, electronics, and clothing were the most popular purchases last year.
The survey further revealed online retailers were by far the most popular channel among tech-savvy consumers, with consumers spending thousands on the day.
51% of respondents said they only shopped online, while 28% said they shopped online and at brick-and-mortar stores. 21% said they shopped at brick-and-mortar stores only.
TVs were particularly popular last year. GfK South Africa’s data showed that TV sales increased by 66% to over 93,000 units on Black Friday 2018 compared to the year before.
Additionally, retailers sold 29,000 TVs in the week after Black Friday – evidence that Black Friday deals are extending in duration.
Big growth in Black Friday sales
Takealot said its annual Blue Dot Sale generated record sales on Black Friday, with R11.5 million in sales within the first hour.
The total transaction value for Black Friday 2018 on Takealot amounted to over R196 million – a 125% year-on-year growth in sales and 127% growth in orders.
68% of shoppers buying Black Friday deals on Takealot placed orders on their mobile phones via the Takealot app and mobile site.
Takealot CEO Kim Reid said electronics proved to be a firm favourite, with over three thousand TVs sold on the day.
Best-selling items included perfume, camping gear such as folding tables, portable hard drives, and the DStv Explora decoder.
Black Friday 2019 in South Africa
Here are some of the prominent companies which are planning to participate in Black Friday this year.
Takealot said it will definitely take part in Black Friday this year and has been prepping for its Blue Dot Sale already. “We’re super excited,” Takealot said.
OneDayOnly said it will definitely participate in Black Friday 2019.
On Black Friday 2018, OneDayOnly offered deals at 100% off. “Customers that were in the right time at the right place were able to get deals for R0 – no fine print, no strings attached,” the company said.
OneDayOnly intends to do the same on Black Friday this year, as well as to offer hundreds of other excellent deals.
“The beauty of Black Friday is that people expect deals. It’s the one day where we know people will actively seek out the best products at the best prices – so we do what we do best: give it to them,” OneDayOnly said.
Makro said it will definitely participate in Black Friday 2019 and has lined up great deals for this period.
“Customers can expect great deals on the most sought-after products. Our aim is to save customers money over the period,” Makro said.
“Look out for an even broader range of deals available through mRewards. Remember to download the mCard app before you shop,” it added.
Loot said it will be flying the Black Friday flag loud and proud this year with deals in every category – from TVs to tents.
“Electronics, outdoor, DIY, books, toys, gaming, kitchen and home appliances will all have starring roles along with free delivery in South Africa when you spend over R350,” Loot said.
Loot’s main Black Friday Sale will go live at 00:01 on the 29 November with hot new deals added daily, up to and including Cyber Monday.
“There’s a good chance of sneak peaks and preview deals in the week building up to the main event, so keep those eyes peeled,” Loot said.
The company added that it has negotiated excellent deals with its suppliers and marketplace sellers.
It has also made sure that its logistics partners are on board to ensure that its customers’ Black Friday shopping experience is as seamless as possible.
MTN said it will be offering Black Friday specials following last years’ positive response from its customers. The company said consumers can look to compelling deals on its latest device and data offerings.
Supersonic said it will definitely participate in Black Friday, and that consumers can expect “a great home connectivity deal” from it.
Raru said it expects to have deals on Black Friday, but that it is only in the early stages of planning which makes it difficult to say what the nature of these deals will be.
Cell C said it will have compelling offers throughout its range of products on Black Friday.
RSAWEB said it would offer attractive fibre deals for homes and businesses on Black Friday.
“RSAWEB will have a massive deal on fibre for your home and small business,” RSAWEB said. “While we can’t let the cat out of the bag just yet, we can tell you that it’s going to be huge!”
“Customers will be able to register for early access to the Black Friday deal – we urge all customers to watch the press for more details.”