Takealot reveals Black Friday 2023 plans — including deliveries “within minutes”

Takealot has detailed its plans for Black Friday 2023, with up to 50% discounts on thousands of products.

South Africa’s biggest online store will again be running its Blue Dot Sale during the period, which includes Black Friday weekend, Cyber Monday, and Takealot Tuesday.

The five-day sale will kick off at 00:01 on Friday, 24 November 2023 and end on Tuesday, 28 November 2023. Deals will change daily.

Shoppers can also score early deals with Blue Dot Sale Early Access offers from 19 to 23 November 2023.

Takealot said shoppers can again expect “massive” savings of up to 50% on TVs, kitchen appliances, large appliances, beauty, sport, toys and bulk household essentials.

Although Black Friday began in the United States as a way for retailers to clear stock ahead of the Christmas shopping season, it has become a global phenomenon.

Takealot was one of the first in the country to partake in the annual event when it debuted the Blue Dot Sale in 2016.

The retailer said the sale has consistently broken its own records year after year. During recent events, it shipped an order every second during the sale.

“The upcoming 2023 edition promises to continue this trend and exceed expectations once again,” Takealot said.

Truck arriving at Takealot delivery centre. Credit: Hanno Labuschagne / MyBroadband

One of this year’s new features is the ability to order some Blue Dot Sale deals through TakealotNOW, an on-demand delivery service available on the Mr D app.

Takealot said deals available through this feature are curated based on what South Africans “need and want most” in the shortest possible time, allowing shoppers to snap up Black Friday deals and have them delivered to their door within minutes.

“TakealotNOW Blue Dot Sale deals will be released at 22:00 on Thursday, just before Black Friday,” Takealot stated.

“These first-time-ever deals are at Takealot’s Black Friday prices and stock is limited, so act quickly to get your Blue Dot Sale deals delivered to your door in minutes.”

Takealot will also offer its 24-hour live shopping experience for the second time.

“Since launching live shopping in South Africa, this has become a regular highlight for social media fans across the country,” Takealot said.

Best-selling products and other trends from Black Friday 2022

Takealot also shared interesting details about trends during last year’s Blue Dot Sale.

During 2022, over 3 million customers visited Takealot on Black Friday. Among them, one shopper placed 58 orders in 24 hours.

The retailer also shared the top 5 most-sold products by units and value, most popular brands, and highest-value items sold in the 2022 Blue Dot Sale.

The lists below detail these products and brands as well as some other interesting top 5 products.

Most popular items by units

  1. Ballantine’s Finest Blended Scotch Whisky 750ml
  2. Netac U197 16GB USB2.0 Capless USB Flash Drive
  3. Finish Auto Dishwashing All In One Max Tablets, Regular, 100’s
  4. Xiaomi Mi Box S 4K Ultra HD Streaming Media Player
  5. Milex — Power Airfryer XXXL

Most popular items by gross merchandise value

  1. Hisense 58-inch A6H 4K UHD Smart TV with HDR & Dolby Vision
  2. Hisense 65-inch 4K UHD Smart TV with HDR & Dolby Digital
  3. Hisense 50-inch 4K UHD Smart TV with HDR & Dolby Digital
  4. Hisense 50-inch 4K Smart QLED TV with Quantum Dot & Dolby Vision
  5. Apple iPhone 11 64GB – Black

Top brands by orders

  1. Samsung
  2. Volkano
  3. Hisense
  4. Philips
  5. Russell Hobbs

Most Popular shopping categories

  1. Beauty
  2. Homeware
  3. Toys
  4. Tech
  5. DIY

First 5 items sold

  1. 100% Organic Weight Gain Powder 1kg
  2. Wig Cap for making wigs
  3. Hip Lift-Up Massage Cream
  4. Luodais Professional Perfumed Hair & weave Care Serum Oil
  5. DStv HD 9S Decoder

Most valuable items sold

  1. Samsung 75-inch QN900A Neo QLED 8K Smart TV (R78,260)
  2. Bang & Olufsen Beoplay A9 4th Generation
  3. Smeg 50’s Style Refrigerator Mickey Mouse
  4. Hisense 120-inch Ultra Short Throw 4K Smart Laser TV
  5. Apple MacBook Pro 16-inch with Apple M1 Pro 10-core CPU

Now read: Expert Stores and Teljoy reveal big Black Friday sales

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Takealot reveals Black Friday 2023 plans — including deliveries “within minutes”