Telkom’s integrated broadband plan

To successfully achieve leadership in broadband, Telkom has developed an integrated broadband plan which will focus on user behaviour, the value proposition to customers, and using the best technologies.

In a presentation to investors, Telkom COO Brian Armstrong said that Telkom intends to be the broadband leader in South Africa – at home and at work.

Telkom’s broadband plan includes an assessment of demand, network alignment, a go-to-market strategy, targeting gated communities. and improving ISP services.

Through its integrated broadband plan Telkom is aiming to capture a large share of the consumer broadband market. This market is expected to grow to 2.9 million households by 2020.

Armstrong said that Telkom plans to service over 50% of the market with next generation network (NGN) fixed broadband technologies in 2020.

LTE, 3G, and DSL will be used to serve households which are not covered by Telkom’s NGN network.

The following image gives an overview of Telkom’s integrated broadband plan.