LightSpeed Broadband battle – Telkom vs Cybersmart

Telkom will oppose any effort that attempts to prevent it from using the term lightspeed. This follows a Cybersmart letter of demand to Telkom asking it to stop using the term “LightSpeed Broadband” [see Telkom LightSpeed Broadband fight].

Telkom recently launched an advertising campaign to promote its fibre-to-the-home services, where it describes it as “LightSpeed Broadband”.

Cybersmart was not happy, because Lightspeed is the term it uses to promote its own fibre broadband services.

Cybersmart has used the term Lightspeed since 12 January 2014, and acquired the domain lightspeed.co.za in November 2013. It has also established a Lightspeed business division.

On 11 May 2015 Cybersmart sent a letter of demand to Telkom, instructing it to cease all use of the “LightSpeed Broadband” term.

Telkom has now responded, saying it will oppose any attempts to prevent it from using the term “lightspeed”.

“We believe [the term lightspeed] does not distinguish any company’s services, including our own,” said Jacqui O’ Sullivan, head of group communication at Telkom.

“Telkom’s use of the term in some of our advertising is in the descriptive sense to describe the speed of the broadband service and, therefore, we believe we are entitled to use the terms “lightspeed”, “light-speed” and “the speed of light” in conjunction with the Telkom name,” she said.

Telkom LightSpeed Broadband
Telkom LightSpeed Broadband

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LightSpeed Broadband battle – Telkom vs Cybersmart