Cell C CEO Lars Reichelt today unveiled the company’s new branding and strategy, highlighting that the cellular provider is aiming to become a truly consumer centric organization.
Reichelt further announced that they are planning to launch mobile broadband services within the next three weeks, starting with two cities and extending their reach in coming months.
Reichelt would however not divulge where they will launch their services first to protect their network as other operators may boost their capacity in those regions before the Cell C launch.
The Cell C CEO said that they will use the lessons learned in their initial launches to improve the subsequent launches in other cities as they extend their reach.
According to the company they currently have ‘hundreds of friendly users’ in six cities testing their services, and the initial feedback is very encouraging. Reichelt added that their network is built to support latency of less than 80 ms – and showed a screenshot of a 43 ms ping test result to a local server.
Reichelt is further confident that they have adequate capacity on their network to support the higher speeds, both on their radio network side and their transmission network. He explained that their backhaul requirements on their HSPA+ network are mainly served by fibre connections, with a few microwave links in challenging areas.
Cell C’s pricing plans
Cell C would not give away much information about their planned mobile broadband offerings, but MyBroadband has now received information from three independent sources showing that the company may be planning to initially launch two different broadband services:
- For R999 you will get a modem capable of speeds of up to 7.2Mbps and 2GB of data every month for a period of 12 months.
- For R1,999 you will get a modem capable of speeds of up to 21.6Mbps and 5GB of data every month for a period of 12 months.
This means that the two products will cost subscribers R42 per GB on the R999 product and R33 per GB on the R1999 product – multiple times cheaper than Vodacom and MTN’s current pricing.
According to the leaked documents the services will officially launch on 20 August – in line with Reichelt’s ‘three week’ estimate.
Cell C was asked for comment about their future mobile broadband plans, but the company remains tight lipped and would not confirm or deny the leaked information.
Cell C did however confirm that Virgin Mobile will have access to the new HSPA+ network and services from Cell C, but it is unclear whether consumers can expect mobile broadband services from Virgin Mobile.
Virgin Mobile was not immediately available for comment.
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