In February, Telkom promoted its Boltspeed Fibre service with the lines “Get record speed fibre” and “Get SA’s fastest broadband and start living at Boltspeed”.
Vodacom was unimpressed with these claims, and lodged a complaint with the Advertising Standards Authority of South Africa.
Vodacom said that MyBroadband’s latest speed test results do not place Telkom – as a collective, or any of its individual services – at the top of the broadband speed rankings.
Telkom responded, essentially telling Vodacom its complaint was too late as the advertisement was no longer in circulation (it was last published on 20 March 2016).
“The complaint was made on 31 May 2016, more than a month since the last publication,” said Telkom.
The ASA accepted Telkom’s undertaking not to use the advertisement again in its original format, and did not rule on the matter.